Tag Archives: website

Top task performance heavily influences branding

Posted on January 2, 2009 by Tyler Knowlton

Via Gerry McGovern If a customer cannot complete their top tasks quickly and easily on your website, why would they trust you to help them with other tasks? You’re in a giant shopping mall. You urgently need to go to … Continue reading →

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Lessons from Katrina Help Media, Volunteer Efforts in Gustav Coverage

Posted on September 8, 2008 by Tyler

Via Mediashift by Mark Glaser, 11:43AM Map of evacuation centers and routes When Hurricane Gustav hit the Gulf Coast, the evacuation of the area went much more smoothly than during Hurricane Katrina three years ago. This time, the local, state … Continue reading →

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Too close to your website, too far from your customers

Posted on August 25, 2008 by Tyler

from New Thinking by Gerry McGovern The web management challenge is to shift your focus away from your website, technology and content, and to focus instead on the needs of your customers. read more

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