Via Gerry McGovern
If a customer cannot complete their top tasks quickly and easily on your website, why would they trust you to help them with other tasks?
You’re in a giant shopping mall. You urgently need to go to the toilet. You go to the Information Desk. There’s a big queue. After waiting for ages your [...]
Posts Tagged ‘website’
Top task performance heavily influences branding
Lessons from Katrina Help Media, Volunteer Efforts in Gustav Coverage
Via Mediashift
by Mark Glaser, 11:43AM
Map of evacuation centers and routes
When Hurricane Gustav hit the Gulf Coast, the evacuation of the area went much more smoothly than during Hurricane Katrina three years ago. This time, the local, state and national agencies were more prepared for a potential disaster.
Similarly, online media outlets and volunteer efforts were also [...]
Too close to your website, too far from your customers
from New Thinking by Gerry McGovern
The web management challenge is to shift your focus away from your website, technology and content, and to focus instead on the needs of your customers.
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