Tag Archives: web content

Web content migration: disastrous strategy

Posted on November 25, 2008 by Tyler Knowlton

Via Gerry McGovern There is probably no worse strategy for an intranet or public website than content migration. It is doomed to failure from the very start. Joe the manager picks up a jug. Inside that jug is milk that … Continue reading →

Posted in 2. New Media Trends, Resources - Web Design | Tagged , , | Leave a comment

Business case for deleting content

Posted on November 17, 2008 by Tyler Knowlton

Via Gerry McGovern The more you delete, the more you simplify. The more you simplify, the more you increase the chances of your customers succeeding on your website. I recently worked with an organization that had managed to delete a … Continue reading →

Posted in 2. New Media Trends, Resources - Web Design | Tagged , , , | Leave a comment

Is web content localization a race to the bottom?

Posted on November 3, 2008 by Tyler Knowlton

Via Gerry McGovern It often seems that the primary purpose of localization is to create unreadable English that is cheap to translate into unreadable German. A great many organizations do not believe content has any real value. They see it … Continue reading →

Posted in 2. New Media Trends, Resources - Web Design | Tagged | Leave a comment

How to manage out of date content

Posted on September 29, 2008 by Tyler Knowlton

Via Gerry McGovern On the Web, nothing is more damaging to your organization’s reputation and brand than out of date content. On Monday September 8, 2008, a story about a UAL bankruptcy began circulating on the Web. (UAL is the … Continue reading →

Posted in 2. New Media Trends, Resources - Web Design | Tagged | Leave a comment