Tag Archives: online advertising

Skipped Ads May Leave an Impression

Via the New York Times By ALEX MINDLIN Published: November 9, 2008 Some 27 percent of American households have DVRs, according to Nielsen, and most of these fast-forward through commercials. As the ads rush silently by at 20 times their … Continue reading

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Adonomics Folds Into Adknowledge. How Much Are Those Facebook Apps Worth Now?

Via Tech Crunch by Robin Wauters on November 3, 2008 Remember Adonomics (formerly Appaholic), the fishy analytics directory website for Facebook applications that we uncovered was used to pimp a service (the UADA, dead and buried now) from the same … Continue reading

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Web Site’s Formula for Success: TV Content With Fewer Ads

Via the New York Times By BRIAN STELTER Published: October 28, 2008 “THUMBS up” and “thumbs down” ratings for commercials. Choose-your-own-advertisement options before shows begin. Interactive games during advertising breaks. In the last year these online advertising innovations have been … Continue reading

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Federated Media Unleashes The Conversation As An Ad

Via Tech Crunch by Michael Arrington on October 15, 2008 Federated Media (our advertising partner) has been experimenting with “conversational marketing” almost since their launch in 2005. Today they are launching a new marketing toolbox for advertisers which gives them tools to track … Continue reading

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MySpace Officially Unveils MyAds

Via Mashable October 12, 2008 – 8:36 pm PDT – by Mark ‘Rizzn’ Hopkins Adam Ostrow and SocialTimes’ Nick O’Neill were ahead of the curve on this one. About a month ago, they spotted what looked to be an advertising … Continue reading

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Google to Sell Ads for Web Games

Via the New York Times By SAUL HANSELL Never mind that the advertising market looks bleak. Google still wants to build its share of what little brand advertising there is these days. The company already sells graphic and video advertising on … Continue reading

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Still Searching For A Video Business Model, Google Introduces The YouTubevertorial

Via Tech Crunch by Erick Schonfeld on October 7, 2008 It wasn’t so long ago that we wondered if YouTube would ever start to flex its marketing muscles. Now it is trying to squeeze more money out of the ads on its homepage and just today … Continue reading

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MySpace Music Streamed Its Billionth Song “A Few Days” After Launch

Via Tech Crunch by Michael Arrington on October 5, 2008 It took iTunes nearly three years to get to 1 billion song downloads. MySpace Music streamed a billion songs in just a few days after it launched on September 25. … Continue reading

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YouTube Hot Spots Shows Publishers When Their Viewers Jump Ship

Via Tech Crunch by Jason Kincaid on September 30, 2008 YouTube has launched a new feature as part of its Insight tool for content creators that allows members to visually examine exactly where in their videos their viewers gain and … Continue reading

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The Name is Bond. James Bond. And Here’s my Facebook Profile

Via Mashable September 29, 2008 – 4:52 am PDT – by Stan Schroeder If you’re a Facebook user and are at the same time interested in doing whatever you can to help your country, you may have seen an odd … Continue reading

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