Posts Tagged ‘online advertising’

Via Tech Crunch
by Erick Schonfeld on February 5, 2009

With Time Warner reporting earnings yesterday, we now have online advertising numbers for the fourth quarter from the four largest players: Google, Yahoo, Microsoft, and AOL. Tallying up their online advertising revenues provides a decent proxy for the health of the overall online advertising industry [...]

Via the New York Times
By GREGORY SCHMIDT
Published: December 25, 2008
THE bright lights of Broadway draw millions of people to New York’s theater district every year, but having a celebrity’s name on a marquee does not always guarantee a full house. So to fill more seats, theater producers are turning to MySpace to make a few [...]

Via Tech Crunch
by Erick Schonfeld on November 20, 2008

The Interactive Advertising Bureau and PricewaterhouseCoopers just released their quarterly report on U.S. online advertising revenues. For the quarter, they estimate online advertising revenues were almost $5.9 billion ($5.865 billion, to be exact), which is an 11 percent increase from the same quarter a year [...]

Via Media Shift
by Mark Glaser, November 20, 2008
Desperate times call for desperate measures, and that’s where the newspaper business is right now. With profits slashed, unending layoffs, and online ad growth slowing, newspapers have to be open to new ideas that will help them deal with a media shift like no other. Last week I [...]

Via Mashable

November 18, 2008 - 3:18 am PDT - by Mark ‘Rizzn’ Hopkins 4 Comments

A topic I’ve tackled several times here at Mashable has been the question of Hulu versus YouTube in terms of their advertising strategies. My friend Frederic Lardinois over at ReadWriteWeb brought the topic up today in [...]

Via Tech Crunch
by Erick Schonfeld on November 16, 2008

We all know online advertising decelerated in the third quarter, but how bad was the slowdown overall? To find out, we added up the online advertising revenues for Google, Yahoo, Microsoft, and AOL, which together account for the majority of online advertising. In the third [...]

Via Mashable
November 16, 2008 - 7:03 pm PDT - by Sarah Evans

Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog.
The inaugural celebration of International Baby Wearing Week also serves as a platform for the Motrin brand’s launch of their new [...]

Via Mashable

November 13, 2008 - 4:07 am PDT - by Mark ‘Rizzn’ Hopkins 1 Comment

A concept in video advertising has been bubbling up amongst the professionals I’ve been listening to over the last six months, one that makes a lot of sense and is already in use by several successful [...]

Via the New York Times
The Army’s Web site for potential enlistees, goarmy.com, will feature a series of webcasts about soldiers deployed in Iraq.
By STUART ELLIOTT
Published: November 10, 2008
FOR the last two years, the Army has presented itself to potential recruits as the way to become “Army strong.” Beginning on Tuesday, Veterans Day, the Army will [...]

Via Tech Crunch
by Robin Wauters on November 11, 2008
Last June, Google introduced a new research and media measurement tool dubbed Ad Planner which we suspected uses the Google Toolbar to collect data. Today, the company is opening up Ad Planner for anyone with a Google account and adding a bunch of features.
Google Ad [...]