Tag Archives: online advertising

Is The Worst Behind Us? Online Ad Revenues Pick Up In The Fourth Quarter.

Via Tech Crunch by Erick Schonfeld on February 5, 2009 With Time Warner reporting earnings yesterday, we now have online advertising numbers for the fourth quarter from the four largest players: Google, Yahoo, Microsoft, and AOL. Tallying up their online … Continue reading

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Broadway’s Marketing Turns Interactive

Via the New York Times By GREGORY SCHMIDT Published: December 25, 2008 THE bright lights of Broadway draw millions of people to New York’s theater district every year, but having a celebrity’s name on a marquee does not always guarantee … Continue reading

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IAB Reports U.S. Online Advertising Almost $5.9 Billion In The Third Quarter

Via Tech Crunch by Erick Schonfeld on November 20, 2008 The Interactive Advertising Bureau and PricewaterhouseCoopers just released their quarterly report on U.S. online advertising revenues. For the quarter, they estimate online advertising revenues were almost $5.9 billion ($5.865 billion, … Continue reading

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Should Newspapers Become Online Ad Brokers for Local Businesses?

Via Media Shift by Mark Glaser, November 20, 2008 Desperate times call for desperate measures, and that’s where the newspaper business is right now. With profits slashed, unending layoffs, and online ad growth slowing, newspapers have to be open to … Continue reading

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YouTube is Fighting Hulu With Both Hands Tied Behind Their Back

Via Mashable November 18, 2008 – 3:18 am PDT – by Mark ‘Rizzn’ Hopkins 4 Comments A topic I’ve tackled several times here at Mashable has been the question of Hulu versus YouTube in terms of their advertising strategies. My … Continue reading

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Online Ad Growth Grinds To A Halt

Via Tech Crunch by Erick Schonfeld on November 16, 2008 We all know online advertising decelerated in the third quarter, but how bad was the slowdown overall? To find out, we added up the online advertising revenues for Google, Yahoo, … Continue reading

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Motrin Moms: Social Media Fail Whale

Via Mashable November 16, 2008 – 7:03 pm PDT – by Sarah Evans Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog. The inaugural celebration … Continue reading

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Online Video Publishers Should Look to Monetize Audience, Not Video

Via Mashable November 13, 2008 – 4:07 am PDT – by Mark ‘Rizzn’ Hopkins 1 Comment A concept in video advertising has been bubbling up amongst the professionals I’ve been listening to over the last six months, one that makes … Continue reading

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Army to Use Webcasts From Iraq for Recruiting

Via the New York Times The Army’s Web site for potential enlistees, goarmy.com, will feature a series of webcasts about soldiers deployed in Iraq. By STUART ELLIOTT Published: November 10, 2008 FOR the last two years, the Army has presented … Continue reading

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Google Ad Planner Opens Up To Everyone With Fresh Features

Via Tech Crunch by Robin Wauters on November 11, 2008 Last June, Google introduced a new research and media measurement tool dubbed Ad Planner which we suspected uses the Google Toolbar to collect data. Today, the company is opening up … Continue reading

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