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	<title>kNow Media &#187; microsoft</title>
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		<title>The Very Curious Microsoft-Facebook User Data Relationship</title>
		<link>http://knowmediablog.com/2008/11/14/the-very-curious-microsoft-facebook-user-data-relationship/</link>
		<comments>http://knowmediablog.com/2008/11/14/the-very-curious-microsoft-facebook-user-data-relationship/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 14:28:34 +0000</pubDate>
		<dc:creator>Tyler Knowlton</dc:creator>
				<category><![CDATA[2. New Media Trends]]></category>
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		<description><![CDATA[Via Tech Crunch by Michael Arrington on November 14, 2008 Facebook’s ties to Microsoft go back to 2006 when they first signed an advertising deal. A year later they took a $240 million investment, and the advertising relationship was extended &#8230; <a href="http://knowmediablog.com/2008/11/14/the-very-curious-microsoft-facebook-user-data-relationship/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Via<a href="http://www.techcrunch.com/2008/11/14/the-very-curious-microsoft-facebook-user-data-relationship/"> Tech Crunch</a></p>
<div class="post_subheader_left">by  					<a title="Posts by Michael Arrington" href="http://www.techcrunch.com/author/michael-arrington/">Michael Arrington</a> on  					November 14, 2008</div>
<p><img class="snap_nopreview shot2" src="http://www.techcrunch.com/wp-content/uploads/2008/11/messengerfb.jpg" alt="" /></p>
<p>Facebook’s ties to Microsoft go <a href="http://www.techcrunch.com/2006/08/23/facebook-does-ad-deal-but-not-with-google/">back to 2006</a> when they first signed an advertising deal. A year later they took a <a href="http://www.techcrunch.com/2007/10/24/facebook-takes-the-microsoft-money-and-runs/">$240 million </a><a href="http://www.techcrunch.com/2007/10/24/facebook-takes-the-microsoft-money-and-runs/">investment</a>, and the advertising relationship was <a href="http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/">extended</a> this year.</p>
<p>Those ties may explain why Facebook was willing to ignore its own privacy policy in March 2008 and give Microsoft <a onclick="javascript:pageTracker._trackPageview ('/outbound/dev.live.com');" href="http://dev.live.com/blogs/devlive/archive/2008/03/25/237.aspx">access</a> to Facebook user emails. Despite shutting down <a href="http://www.techcrunch.com/2008/01/03/plaxo-flubs-it/">Plaxo</a> and <a href="http://www.techcrunch.com/2008/05/15/he-said-she-said-in-google-v-facebook/">Google</a> products that tried to access Facebook users over privacy concerns, they were ok with sending and displaying emails to Microsoft to let users invite Facebook friends to Windows Live Messenger.</p>
<p>Facebook’s <a onclick="javascript:pageTracker._trackPageview ('/outbound/www.facebook.com');" href="http://www.facebook.com/inbox/?ref=mb#/policy.php">privacy policy</a> says <em>“We do not provide contact information to third party marketers without your permission. We share your information with third parties only in limited circumstances where we believe such sharing is 1) reasonably necessary to offer the service, 2) legally required or, 3) permitted by you.”</em></p>
<p>But Microsoft’s <a onclick="javascript:pageTracker._trackPageview ('/outbound/invite2messenger.net');" href="http://invite2messenger.net/">Invite2Messenger</a> appears to violate that policy. Messenger users are asked to log in to Facebook, and then the names and email addresses of all that user’s Facebook friends are then sent to Microsoft and displayed in clear text on a page they control (Facebook itself only shows friend’s emails as images to prevent scraping). You check off which friends you want to invite to use Messenger, and then Microsoft sends each of them an email to install the client and become friends with you. Screenshots of the process (with emails removed) are below.</p>
<p>When Microsoft announced Invite2Messenger they said that LinkedIn, Bebo, Hi5 and Tagged would participate, but none of those partners ever went live. Just Facebook. Another oddity &#8211; on a UK MSN site, Microsoft even <a onclick="javascript:pageTracker._trackPageview ('/outbound/windowslive.uk.msn.com');" href="http://windowslive.uk.msn.com/rss/article.aspx?cp-documentid=8436496">noted</a> that Robert Scoble was banned for doing exactly what Microsoft is now doing with Facebook’s apparent blessing.</p>
<p>As far as I can tell, Facebook has never allowed this with any other partner. And as I wrote above, they’ve shut down both Plaxo and Google for similar actions.</p>
<p>Why does Microsoft want these social connections imported into Messenger? Does it have anything to do with Microsoft’s surprise launch yesterday of the new <a href="http://www.techcrunch.com/2008/11/12/sweeping-changes-at-livecom-its-a-social-network/">Live.com social network</a>, which pre-populates friends based on Messenger connections? From people we’ve talked to, the launch came as a complete surprise to everyone, including Facebook.</p>
<p>For months Microsoft has urged users to effectively import their Facebook social graph into Messenger, with Facebook’s consent, even though it appears to clearly violate the Facebook Privacy Policy. Then Microsoft launches a surprise social network based on Messenger contacts.</p>
<p>There’s a lot more to this story as well. Why did Facebook allow this in the first place (in other words, what did they get out of it)? We’ll update soon.</p>
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		<title>Microsoft Office Embraces The Browser (Thank You Google)</title>
		<link>http://knowmediablog.com/2008/10/29/microsoft-office-embraces-the-browser-thank-you-google/</link>
		<comments>http://knowmediablog.com/2008/10/29/microsoft-office-embraces-the-browser-thank-you-google/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 13:06:24 +0000</pubDate>
		<dc:creator>Tyler Knowlton</dc:creator>
				<category><![CDATA[2. New Media Trends]]></category>
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		<description><![CDATA[Via Tech Crunch by Michael Arrington on October 28, 2008 Microsoft made a major announcement today &#8211; they will be offering “lightweight” versions of Office applications &#8211; Word, Excel, PowerPoint and OneNote &#8211; through the browser. Internet Explorer, Firefox and &#8230; <a href="http://knowmediablog.com/2008/10/29/microsoft-office-embraces-the-browser-thank-you-google/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Via <a href="http://www.techcrunch.com/2008/10/28/microsoft-office-embraces-the-browser-thank-you-google/">Tech Crunch</a></p>
<div class="post_subheader_left">by <a title="Posts by Michael Arrington" href="http://www.techcrunch.com/author/michael-arrington/">Michael Arrington</a> on October 28, 2008</div>
<div class="entry">
<p><img class="border" src="http://www.techcrunch.com/wp-content/uploads/2008/10/officeonline.jpg" alt="" width="327" height="261" /></p>
<p>Microsoft made a major <a onclick="javascript:pageTracker._trackPageview ('/outbound/www.techmeme.com');" href="http://www.techmeme.com/081028/p79#a081028p79">announcement</a> today &#8211; they will be offering “lightweight” versions of Office applications &#8211; Word, Excel, PowerPoint and OneNote &#8211; through the browser. Internet Explorer, Firefox and Safari will be supported. Users will be able to read and edit documents from the browser.</p>
<p>We had guessed earlier this year that Microsoft would choose the Silverlight platform to deliver Office online, but Microsoft will instead be copying the Google approach &#8211; the applications will be 100% HTML and Javascript. <strong>Update:</strong> The application will be offered in both Silverlight and HTML/Ajax &#8211; if it detects Silverlight on your computer, it will launch there.</p>
<p>This is a bold if belated move for Microsoft, which <a href="http://www.techcrunch.com/2008/04/11/gartner-says-vista-will-collapse-and-thats-why-the-yahoo-deal-must-happen/">relies heavily</a> on Office revenues and profits to support its money-burning online business.</p>
<p>Google, of course, has been offering online versions of Office documents since they <a href="http://www.techcrunch.com/2006/08/17/googles-writely-released-will-another-sector-be-squashed/">acquired Writely in 2006</a>. Their versions of the applications are not as feature rich as Microsoft Office, but they’re free, easy to use and allow for easy collaboration. Microsoft was forced to respond.</p>
<p>The pricing model hasn’t been announced yet, but Microsoft notes that consumers can currently use <a onclick="javascript:pageTracker._trackPageview ('/outbound/workspace.officelive.com');" href="http://workspace.officelive.com/Home/freehomepage">Office Live Workspaces</a> for free with advertising. Businesses will likely have some form of a subscription model.</p>
<p>So…free Office from Microsoft, and one less desktop application. For most users this will be more than enough to make the expensive, downloaded version irrelevant. Power users who need advanced features will still buy Office, but that’s a tiny percentage of the overall market.</p></div>
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		<title>Microsoft Plans ‘Cloud’ Operating System</title>
		<link>http://knowmediablog.com/2008/10/28/microsoft-plans-%e2%80%98cloud%e2%80%99-operating-system/</link>
		<comments>http://knowmediablog.com/2008/10/28/microsoft-plans-%e2%80%98cloud%e2%80%99-operating-system/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 11:55:31 +0000</pubDate>
		<dc:creator>Tyler Knowlton</dc:creator>
				<category><![CDATA[2. New Media Trends]]></category>
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		<description><![CDATA[Via The New York Times By JOHN MARKOFF Published: October 27, 2008 LOS ANGELES — Looking for growth in new markets where it is increasingly being bypassed, Microsoft said Monday that late next year it would begin offering a new &#8230; <a href="http://knowmediablog.com/2008/10/28/microsoft-plans-%e2%80%98cloud%e2%80%99-operating-system/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Via The <a href="http://www.nytimes.com/2008/10/28/technology/28soft.html">New York Times</a></p>
<div class="byline">By <a title="More Articles by John Markoff" href="http://topics.nytimes.com/top/reference/timestopics/people/m/john_markoff/index.html?inline=nyt-per">JOHN MARKOFF</a></div>
<div class="timestamp">Published: October 27, 2008</div>
<p><!--NYT_INLINE_IMAGE_POSITION1 -->LOS ANGELES — Looking for growth in new markets where it is increasingly being bypassed, <a title="More information about Microsoft Corp" href="http://topics.nytimes.com/top/news/business/companies/microsoft_corporation/index.html?inline=nyt-org">Microsoft</a> said Monday that late next year it would begin offering a new “cloud” operating system that would manage the relationship between software inside the computer and on the Web, where data and services are becoming increasingly centralized.</p>
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<div id="inlineBox"><img src="http://graphics8.nytimes.com/images/2008/10/28/business/28soft-inline1-190.jpg" border="0" alt="" width="190" height="130" /></p>
<div class="image"><a href="javascript:pop_me_up2('http://www.nytimes.com/imagepages/2008/10/28/business/28soft.inline1.ready.html',%20'28soft_inline1_ready',%20'width=720,height=600,scrollbars=yes,toolbars=no,resizable=yes')"></a></p>
<div class="credit">Fred Prouser/Reuters</div>
<p class="caption">Ray Ozzie, a Microsoft software architect, spoke Monday to software developers in Los Angeles.</p>
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<p>The company needs a new kind of operating system for a new computing world populated not by a single style of desktop computer, but by dozens of different kinds of Internet-connected appliances ranging from smartphones to mini-laptops called netbooks.</p>
<p>More of those devices use programs that reside on a remote server rather than on the device itself. The servers, in the so-called cloud, deliver what are called Web services, which can be anything from customer relationship software or a <a title="More articles about Facebook." href="http://topics.nytimes.com/top/news/business/companies/facebook_inc/index.html?inline=nyt-org">Facebook</a> game.</p>
<p>Microsoft is a late entrant into a market that is crowded by a range of players offering every flavor of cloud computing, including <a title="More information about Sun Microsystems Inc" href="http://topics.nytimes.com/top/news/business/companies/sun_microsystems_inc/index.html?inline=nyt-org">Sun Microsystems</a> and <a title="More information about International Business Machines Corporation" href="http://topics.nytimes.com/top/news/business/companies/international_business_machines/index.html?inline=nyt-org">I.B.M.</a> as well as <a title="More information about Amazon.com Inc." href="http://topics.nytimes.com/top/news/business/companies/amazon_inc/index.html?inline=nyt-org">Amazon</a> and <a title="More information about Google Inc" href="http://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-org">Google</a>.</p>
<p>Although Microsoft has continued to have strong sales of its operating system software to corporate customers, growth of its Windows Vista operating system appears stalled. Moreover, the company has significantly delayed its next generation of software for mobile smartphones at a time when competitors like <a title="More information about Apple Inc." href="http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html?inline=nyt-org">Apple</a> and <a title="More information about Research in Motion Ltd" href="http://topics.nytimes.com/top/news/business/companies/research-in-motion-ltd/index.html?inline=nyt-org">Research in Motion</a> are using their own software to sell more cellphones to corporate customers.</p>
<p>The new Microsoft “cloud OS” — called Azure — gives Microsoft an opening.</p>
<p>But many of the giant software company’s competitors believe it is unlikely that Microsoft will be able to maintain its advantage either in market share or profitability in the future.</p>
<p>“Today’s announcement of Azure is the same Microsoft, keeping developers locked into their proprietary solutions, and failing to grasp the true power of cloud computing,“ said Mark Benioff, the chief executive of Salesforce.com, a San Francisco company that helped pioneer the commercial Web services market. “Microsoft continues to struggle with what to do about cloud computing because the cloud’s new technology and business models cuts into the heart of their software monopoly.”</p>
<p>Nevertheless, Microsoft, which is based in Redmond, Wash., declared a third era of operating systems in the hope that it will be able to repeat the success it had with its DOS and Windows operating systems of the 1980s and 1990s.</p>
<p>Azure was designed during the last three years by Ray Ozzie, a software designer whose company, Groove Networks, was acquired by Microsoft in 2005. Mr. Ozzie began taking the reins from <a title="More articles about Bill Gates." href="http://topics.nytimes.com/top/reference/timestopics/people/g/bill_gates/index.html?inline=nyt-per">Bill Gates</a> as the company’s principal software architect in 2006.</p>
<p>Before an audience of 6,500 software developers, Mr. Ozzie tried to make the case that programmers who miss a shift to a new Microsoft operating platform are taking a huge risk.</p>
<p>Speaking as a software developer who had frequently sat in the audience at similar Microsoft events as a customer, Mr. Ozzie said: “Every time there is a major platform shift in our industry, it has turned into new opportunities for my apps and my business.”</p>
<p>His comment was a clear reference to an earlier juncture in the history of the computer industry, when companies like Lotus Development, where Mr. Ozzie worked, were late to adopt the first generation of the Windows operating system. That shift gave the Windows Office suite a significant advantage and helped Microsoft dominate word processing, spreadsheet and other office software.</p>
<p>While Microsoft’s software business for corporations continues its robust growth, there are increasing questions about whether the company will be able to strengthen its desktop computing business in an era that is increasingly defined by free or advertising-supported Internet services.</p>
<p>Microsoft would use Azure to harmonize traditional proprietary software with a new set of tools based on Internet standards that are widely used to generate the most popular Web services. “This is the first time they are showing all the pieces coming together,” said Peter O’Kelly, a computer industry consultant based in Andover, Mass.</p>
<p>Although Microsoft will not release a commercial version of Azure for a year or more, Mr. O’Kelly said that components of the system like Live Services were already being used by millions of PC users.</p>
<p>Microsoft gave only one significant demonstration of the kind of applications made possible with its new system. Sentient Software showed a mobile social-networking application called Bluehoo. The company said that Azure would make it easier to expand the service by using computing resources provided by Microsoft.</p>
<p>On Tuesday, Microsoft is expected to give its first lengthy demonstration of its Windows 7 desktop operating system, which is intended to rejuvenate the company’s sputtering consumer business. Microsoft has also hinted that it would show off Web versions of several of its Office applications for the first time.</p>
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		<title>Microsoft Office Labs Releases “Touchless” Multi-Touch Software As An Open-Source SDK</title>
		<link>http://knowmediablog.com/2008/10/09/microsoft-office-labs-releases-%e2%80%9ctouchless%e2%80%9d-multi-touch-software-as-an-open-source-sdk/</link>
		<comments>http://knowmediablog.com/2008/10/09/microsoft-office-labs-releases-%e2%80%9ctouchless%e2%80%9d-multi-touch-software-as-an-open-source-sdk/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 17:58:06 +0000</pubDate>
		<dc:creator>Tyler Knowlton</dc:creator>
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		<description><![CDATA[Via Tech Crunch by Erick Schonfeld on October 8, 2008 No, Microsoft is not getting into the car-wash business. But it is releasing “Touchless,” multitouch software from Microsoft Office Labs that uses a regular Web camera and everyday objects as &#8230; <a href="http://knowmediablog.com/2008/10/09/microsoft-office-labs-releases-%e2%80%9ctouchless%e2%80%9d-multi-touch-software-as-an-open-source-sdk/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Via <a title="know media outgoing link" href="http://www.techcrunch.com/2008/10/08/microsoft-office-labs-releases-touchless-multi-touch-as-an-open-source-sdk/">Tech Crunch</a></p>
<p>by Erick Schonfeld on October 8, 2008</p>
<p>No, Microsoft is not getting into the car-wash business. But it is releasing “Touchless,” multitouch software from Microsoft Office Labs that uses a regular Web camera and everyday objects as input. You can think of this as a low-end version of its Touchwall technology, which uses more precise lasers to detect movement and objects. The software developer kit is available now under an open-source Microsoft Public License. The SDK only works on Windows (what did you expect?).</p>
<p>Like Microsoft Surface and Touchwall, the Touchless software makes it possible to create applications that turn hand gestures and physical objects into an input device like a mouse. Touchless detects both the size and location of “color markers” (which can be fingers, toys, pens, M&amp;Ms) as they move through space. Microsoft engineers Ian Sands and Chris Pratley have created four demos to showcase the technology:</p>
<p>   1. Snake &#8211; where you control a snake with a marker.</p>
<p>   2. Defender &#8211; up to 4 player version of a pong-like game.</p>
<p>   3. Map &#8211; where you can rotate, zoom, and move a map using 2 markers.</p>
<p>   4. Draw &#8211; the marker is used to guess what…. draw!</p>
<p>Try it out. Free TechCrunch T-shirt to whoever creates the coolest Touchless app and uploads a video in comments.</p>
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		<title>Microsoft’s Windows Cloud Smells Funny</title>
		<link>http://knowmediablog.com/2008/10/02/microsoft%e2%80%99s-windows-cloud-smells-funny/</link>
		<comments>http://knowmediablog.com/2008/10/02/microsoft%e2%80%99s-windows-cloud-smells-funny/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 12:20:28 +0000</pubDate>
		<dc:creator>Tyler Knowlton</dc:creator>
				<category><![CDATA[2. New Media Trends]]></category>
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		<description><![CDATA[Via Mashable October 2, 2008 &#8211; 3:45 am PDT &#8211; by Stan Schroeder I’m not a big fan of reaching for conclusions and unjustified criticism when it comes to tech journalism, because I see it way too often. But although I &#8230; <a href="http://knowmediablog.com/2008/10/02/microsoft%e2%80%99s-windows-cloud-smells-funny/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Via <a href="http://mashable.com/2008/10/02/microsoft-windows-cloud/">Mashable</a></p>
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<div class="p"><span>October 2, 2008 &#8211; 3:45 am PDT &#8211; by <a title="View all posts by Stan Schroeder" href="http://mashable.com/author/stan-schroeder/">Stan Schroeder</a></span></div>
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<p><img src="http://mashable.com/wp-content/uploads/2007/07/ballmer.png" alt="Steven Ballmer" align="right" />I’m not a big fan of reaching for conclusions and unjustified criticism when it comes to tech journalism, because I see it way too often. But although I have no solid data to confirm it, I can’t help the feeling that Steve Ballmer’s announcement of a new OS from Microsoft and its foray into cloud computing, temporarily dubbed “Windows Cloud,” seems rather strange.</p>
<p>At a Software plus Services partner event in London <a href="http://www.theregister.co.uk/2008/10/01/steve_ballmer_windows_cloud/">Ballmer said the following</a>“<em>We need a new operating system designed for the cloud and we will introduce one in about four weeks, we’ll even have a name to give you by then. But let’s just call it for the purposes of today ‘Windows Cloud’.</em>” Essentially, it should be a bunch of services and products from Microsoft available in your browser in a simplified form. “<em>We’re not driving an agenda towards being service providers but we’ve gotta build a service that is Windows in the cloud,</em>” Ballmer added.</p>
<p>First of all, this sounds like a big deal, and Ballmer is just casually saying they’ll have it out in a couple of weeks? Not Microsoft’s style. For example, they announced their <a href="http://mashable.com/2008/04/23/live-mesh-simplified/">Live Mesh</a> initiative (which is, btw, in many ways related to the concept of cloud computing) 5 months ago, and there’s still not a word about a public or even a closed beta, let alone a finished product. Microsoft is big and slow, they announce stuff like this months before it’s ready; so my guesstimate is that Ballmer’s four weeks will turn into months really soon.</p>
<p>This is reiterated by the fact that they don’t even yet have a name for the product. It’s due out in a month, but it has no name? Again, it’s simply not Microsoft’s style, especially when it comes to an ambitious product like this; one that may very well prove if Microsoft is capable of competing with Google or not.</p>
<p>In a nutshell, it seems to me that Ballmer was simply reckless, talking about something that’s most probably set in the distant future as it were an almost finished product coming to our browsers in a week or three. In any case, we should here more about it at the end of October at the Professional Developers Conference in Los Angeles.</p>
<p>Ballmer pulled out another interesting observation at the event. According to him, Google <strong>is</strong> directly competing with Windows and they <strong>are building a browser-based OS</strong>. “<em>If you talk to Google they’ll say it’s thin client computing but then they’ll issue a new browser that’s basically a big fat operating system designed to compete with Windows but running on top of it</em>,” he said. Whoa, Steve, are you sure about this? Because, from what I’ve heard, pretty much everyone in the developer world thinks of the<a href="http://teddziuba.com/2008/09/a-web-os-are-you-dense.html">idea as preposterous</a>.</div>
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		<title>Cloud + Client</title>
		<link>http://knowmediablog.com/2008/09/30/cloud-client/</link>
		<comments>http://knowmediablog.com/2008/09/30/cloud-client/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 12:44:16 +0000</pubDate>
		<dc:creator>Tyler Knowlton</dc:creator>
				<category><![CDATA[2. New Media Trends]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[microsoft]]></category>

		<guid isPermaLink="false">http://knowmediablog.com/?p=644</guid>
		<description><![CDATA[Via Tech Crunch by Steve Gillmor on September 29, 2008 This week two giants spoke to the technology wave known as cloud computing. Larry Ellison called it a new label on what everyone is doing already. He acknowledged he was &#8230; <a href="http://knowmediablog.com/2008/09/30/cloud-client/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Via <a href="http://www.techcrunch.com/2008/09/29/cloud-client/">Tech Crunch</a></p>
<p>by Steve Gillmor on September 29, 2008</p>
<p>This week two giants spoke to the technology wave known as cloud computing. Larry Ellison called it a new label on what everyone is doing already. He acknowledged he was going along with it to keep his marketing and sales guys happy, but basically he called bullshit on it.</p>
<p>Steve Ballmer talked at a deep level about intelligent caching between the cloud and the client. Over an hour of snappy questions by Ann Winblad and Obamaesque nuance from the Microsoft leader let some significant cat out of the bag. No longer software plus services, the net of Ballmer’s signals was cloud + client. If you believe as Jason Calacanis does that we’re on the brink of a startup depression, the technology industry should be very very afraid.</p>
<p><a href="http://www.techcrunch.com/2008/09/29/cloud-client/">read more&#8230;</a></p>
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		<title>Microsoft tries to put fear of God into scareware vendors</title>
		<link>http://knowmediablog.com/2008/09/30/microsoft-tries-to-put-fear-of-god-into-scareware-vendors/</link>
		<comments>http://knowmediablog.com/2008/09/30/microsoft-tries-to-put-fear-of-god-into-scareware-vendors/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 12:39:28 +0000</pubDate>
		<dc:creator>Tyler Knowlton</dc:creator>
				<category><![CDATA[2. New Media Trends]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[scareware]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://knowmediablog.com/?p=642</guid>
		<description><![CDATA[Via ARS Technica By Joel Hruska  &#124; Published: September 29, 2008 &#8211; 09:20PM CT Microsoft and Washington State officials announced a new partnership today aimed at fighting scareware in general and one specific vendor in particular. Today isn&#8217;t such a &#8230; <a href="http://knowmediablog.com/2008/09/30/microsoft-tries-to-put-fear-of-god-into-scareware-vendors/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Via<a href="http://arstechnica.com/news.ars/post/20080929-microsoft-tries-to-put-fear-of-god-into-scareware-vendors.html"> ARS Technica</a></p>
<p>By Joel Hruska  | Published: September 29, 2008 &#8211; 09:20PM CT</p>
<p>Microsoft and Washington State officials announced a new partnership today aimed at fighting scareware in general and one specific vendor in particular. Today isn&#8217;t such a good day for one James Reed McCreary IV, of The Woodlands, Texas. Mr. McCreary is the sole director of Branch Software, which created the Registry Cleaner XP program, and the CEO of hosting company Alpha Red. Scareware, it should be noted, isn&#8217;t malware—at least, not technically. Instead of installing its own set of viruses, worms, or Trojans, a scareware program tricks the end user into believing he or she needs the program to correct a nonexistent error within the operating system. This type of falsified error was a common tactic in the days before Windows XP&#8217;s SP1 (supposedly) closed the door that made the random pop-ups possible; I still remember seeing ads pop up on customers&#8217; desks insisting that they needed to download Program X for $9.99 to fix this issue. </p>
<p><a href="http://arstechnica.com/news.ars/post/20080929-microsoft-tries-to-put-fear-of-god-into-scareware-vendors.html">read more&#8230;</a></p>
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		<title>Windows 7 On A Diet &#8211; Thank Goodness</title>
		<link>http://knowmediablog.com/2008/09/24/windows-7-on-a-diet-thank-goodness/</link>
		<comments>http://knowmediablog.com/2008/09/24/windows-7-on-a-diet-thank-goodness/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 12:36:07 +0000</pubDate>
		<dc:creator>Tyler</dc:creator>
				<category><![CDATA[2. New Media Trends]]></category>
		<category><![CDATA[microsoft]]></category>

		<guid isPermaLink="false">http://knowmedia.wordpress.com/?p=531</guid>
		<description><![CDATA[Via Mashable eptember 23, 2008 &#8211; 8:58 pm PDT &#8211; by Steven Hodson 6 Comments With each successive release of the Windows operating system it has gotten bigger and bigger. While it doesn’t help that it has to keep supporting &#8230; <a href="http://knowmediablog.com/2008/09/24/windows-7-on-a-diet-thank-goodness/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Via <a href="http://mashable.com/2008/09/23/windows-7-on-a-diet-thank-goodness/">Mashable</a></p>
<p><span>eptember 23, 2008 &#8211; 8:58 pm PDT &#8211; by    									<a title="View all posts by Steven Hodson" href="http://mashable.com/author/steven-hodson/">Steven Hodson</a> </span> <a class="comment_brief" title="Comment on Windows 7 On A Diet - Thank Goodness" href="http://mashable.com/2008/09/23/windows-7-on-a-diet-thank-goodness/#comments">6 Comments</a></p>
<div class="cont">
<p><a href="http://mashable.com/wp-content/uploads/2008/09/7.jpg"><img class="size-full wp-image-35917 alignright" src="http://mashable.com/wp-content/uploads/2008/09/7.jpg" alt="" width="180" height="180" /></a>With each successive release of the Windows operating system it has gotten bigger and bigger. While it doesn’t help that it has to keep supporting so much legacy stuff from previous versions it has also suffered from more and more stuff being added to the core OS.</p>
<p>This has lead to anti-trust battles with both the DOJ and the EU to the point that Microsoft had to release a special versin in Europe without the Windows Media Player as in intregal part of the OS. It doesn’t matter that the sales numbers of that EU specific version were nothing short of laughable they still had to make it available.</p>
<p>It would seem though with Microsoft’s push into the Software as a Service (SaaS) world they are rethinking just what really needs to be included as a base part of their next version of Windows. As both<a href="http://www.liveside.net/main/archive/2008/09/22/windows-live-to-replace-mail-photo-gallery-and-movie-maker-in-windows-7.aspx"> LiveSide</a> and The Inquisitr are reporting that Mail, Photo Gallery and Movie Maker are not going to be a part of the base install. As <a href="http://www.inquisitr.com/3732/new-microsoft-new-cloud-friendly-windows-courageous-and-likable/">Duncan Riley from the Inquisitr says</a></p>
<p><a href="http://mashable.com/2008/09/23/windows-7-on-a-diet-thank-goodness/">read more&#8230;</a></div>
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		<title>Powerset Adds Key Features to Microsoft Live Search</title>
		<link>http://knowmediablog.com/2008/09/18/powerset-adds-key-features-to-microsoft-live-search/</link>
		<comments>http://knowmediablog.com/2008/09/18/powerset-adds-key-features-to-microsoft-live-search/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 17:54:52 +0000</pubDate>
		<dc:creator>Tyler</dc:creator>
				<category><![CDATA[2. New Media Trends]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://knowmedia.wordpress.com/?p=448</guid>
		<description><![CDATA[Via Mashable eptember 17, 2008 &#8211; 12:13 pm PDT &#8211; by Paul Glazowski Add a Comment In late June, Microsoft was said to be prepping an acquisition of the semantic search startup Powerset. On August 1st, the two were officially &#8230; <a href="http://knowmediablog.com/2008/09/18/powerset-adds-key-features-to-microsoft-live-search/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Via <a href="http://mashable.com/2008/09/17/live-search-powerset/">Mashable</a></p>
<p><span>eptember 17, 2008 &#8211; 12:13 pm PDT &#8211; by    									<a title="View all posts by Paul Glazowski" href="http://mashable.com/author/glazowskip/">Paul Glazowski</a> </span> <a class="comment_brief" title="Comment on Powerset Adds Key Features to Microsoft Live Search" href="http://mashable.com/2008/09/17/live-search-powerset/#respond">Add a Comment</a></p>
<div class="cont">
<p><img class="size-full wp-image-34717 alignright" title="livesearchpowerset" src="http://mashable.com/wp-content/uploads/2008/09/livesearchpowerset.png" alt="" width="123" height="85" />In late June, Microsoft was said to be <a href="http://www.mashable.com/2008/06/26/microsoft-acquires-powerset/">prepping an acquisition</a> of the semantic search startup <a href="http://www.powerset.com/" target="_blank">Powerset</a>. On August 1st, the two were officially bound. Forward to today, and we see Powerset deliver a short memo noting that it has pieced together some improvements to Microsoft’s Live Search service, <strong>making its parent extra smart relative to its standard self</strong>.</p>
<p>At least in part. As Mark Johnson, senior program manager at Microsoft, notes on the <a href="http://www.powerset.com/blog/articles/2008/09/17/powersets-first-live-search-projects" target="_blank">Powerset blog</a>, the first projects in collaboration between acquirer and acquired “are currently being ‘flighted’ on Live Search, which means that they are being shown only to a small percentage of users.” Resulting data from the experiments will “decide what features will eventually roll into the product.”</p>
<p>The efforts being made by Powerset and Microsoft are <strong>1) to expand on the Live Search results with Freebase Answers, 2) parse semantic queries for Wikipedia results, 3) involve Powerset’s Factz “to generate a list of related searches for a set of queries.”</strong> Some of these may not catch the immediate interest of Web users everywhere. As Johnson writes, the alterations are “transparent.” But the visual cues Powerset provides offer a window into what one might expect to see in coming months as a result of the collaboration, and what they amount to is smarter. Perhaps more natural and intuitive, too. The following screenshots are good indication of where things are headed:</p>
<p><a href="http://mashable.com/2008/09/17/live-search-powerset/">read more&#8230;</a></div>
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