Via Gerry McGovern
If a customer cannot complete their top tasks quickly and easily on your website, why would they trust you to help them with other tasks?
You’re in a giant shopping mall. You urgently need to go to the toilet. You go to the Information Desk. There’s a big queue. After waiting for ages your [...]
Posts Tagged ‘design’
Top task performance heavily influences branding
Too close to your website, too far from your customers
from New Thinking by Gerry McGovern
The web management challenge is to shift your focus away from your website, technology and content, and to focus instead on the needs of your customers.
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