Posts Tagged ‘case study’

Via Mashable
July 15th, 2009 | by Vadim Lavrusik
Vadim Lavrusik is a new media student at the Columbia University Graduate School of Journalism. He is @lavrusik on TwitterTwitter and blogs at Lavrusik.com.
Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage [...]

via Mashable
by David Spark
David Spark (@dspark) is the founder of Spark Media Solutions, an organization that helps companies build industry voice through storytelling and social media. He blogs at The Spark Minute and can be seen and heard regularly on Cranky Geeks, KQED, Green 960, and ABC Radio.
From tracking fires through Twitter to breaking news [...]

Via Mashable
by Catherine-Gail Reinhard
Catherine-Gail Reinhard is creative director at Videasa, an agency that focuses on creating video infotainment for the web and emerging media platforms. You can follow her on Twitter.
As YouTube () has grown into the preeminent video sharing service online, marketers have tried, with limited success, to broadcast themselves and to reach audiences [...]

Via Mashable

November 7, 2008 - 10:11 am PDT - by Peter Kim

Peter Kim is a Senior Partner at Dachis Corporation.  He blogs about social computing and marketing at Being Peter Kim.
Over the past couple of months, I’ve been curating a list of social media marketing examples.  The list started with [...]

Via Web Strategy by Jeremiah
January 29th, 2008 | Category: Case Study, Facebook Strategy, Widget Strategy, Web Strategy

A Widget Case Study
Yesterday, I gave a teleconference on Facebook as a ready-made marketing program. I gave a few examples of success, and the audience was hungry for success metrics and numbers. One of the case examples was about [...]