Posts Tagged ‘branding’

Via Mashable
by Catherine-Gail Reinhard
Catherine-Gail Reinhard is creative director at Videasa, an agency that focuses on creating video infotainment for the web and emerging media platforms. You can follow her on Twitter.
As YouTube () has grown into the preeminent video sharing service online, marketers have tried, with limited success, to broadcast themselves and to reach audiences [...]

Via Mashable
March 24th, 2009 | by Paul Worthington
Paul Worthington is head of Strategy for Wolff Olins New York. You can follow his updates on Wolff Olins’ TumblrTumblr reviews and TwitterTwitter reviews.
Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation - and a major reason why [...]

Via Mashable

December 14, 2008 - 6:54 pm PDT - by Lon S. Cohen 29 Comments

Lon S. Cohen is a writer and social media strategist. He is @obilon on Twitter.
A Mashable article by Dr. Mark Drapeau was passed around on Twitter this Friday, calling for a ban on brands on [...]

Via Mashable

December 10, 2008 - 9:03 am PDT - by Dan Schawbel 5 Comments

Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), a Social Media Specialist at EMC Corporation, and owner of the award winning Personal Branding Blog.
Instead of scaring [...]

Via PR 2.0
Effectively organizing, curating, showcasing, and managing a strategically crafted online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world.
Everything we share online, the comments we leave, the posts we publish, the pictures and [...]

Via Mashable

October 15, 2008 - 10:02 am PDT - by Mark Drapeau13 Comments

Anyone who has pried opinions out of me (or seen my eyes glaze over) knows that I admire simple, clear language and despise buzzwords and jargon. Well, at a recent New York event , the wine entrepreneur Gary Vaynerchuk said one of the smartest and simplest things I [...]

Via Mashable

October 7, 2008 - 3:01 pm PDT - by Rob Diana19 Comments

With the presidential election soon upon us, politics are at the forefront of many discussions. Given that “brand management” is such a hot topic, should these political discussions be avoided? Many people that use social media sites like FriendFeed are consultants in some form. Brand or [...]