Via Mashable
by Catherine-Gail Reinhard
Catherine-Gail Reinhard is creative director at Videasa, an agency that focuses on creating video infotainment for the web and emerging media platforms. You can follow her on Twitter.
As YouTube () has grown into the preeminent video sharing service online, marketers have tried, with limited success, to broadcast themselves and to reach audiences [...]
Posts Tagged ‘branding’
YouTube Brands: 5 Outstanding Leaders in YouTube Marketing
A Control Freak’s Guide to Social Media Influence
Via Mashable
March 24th, 2009 | by Paul Worthington
Paul Worthington is head of Strategy for Wolff Olins New York. You can follow his updates on Wolff Olins’ TumblrTumblr reviews and TwitterTwitter reviews.
Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation - and a major reason why [...]
Why Brands ABSOLUTELY DO Belong on Twitter
Via Mashable
December 14, 2008 - 6:54 pm PDT - by Lon S. Cohen 29 Comments
Lon S. Cohen is a writer and social media strategist. He is @obilon on Twitter.
A Mashable article by Dr. Mark Drapeau was passed around on Twitter this Friday, calling for a ban on brands on [...]
10 Ways Personal Branding Can Save You From Getting Fired
Via Mashable
December 10, 2008 - 9:03 am PDT - by Dan Schawbel 5 Comments
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), a Social Media Specialist at EMC Corporation, and owner of the award winning Personal Branding Blog.
Instead of scaring [...]
In the Social Web, We Are All Brand Managers
Via PR 2.0
Effectively organizing, curating, showcasing, and managing a strategically crafted online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world.
Everything we share online, the comments we leave, the posts we publish, the pictures and [...]
How to Execute (Against) Your Resume
Via Mashable
October 15, 2008 - 10:02 am PDT - by Mark Drapeau13 Comments
Anyone who has pried opinions out of me (or seen my eyes glaze over) knows that I admire simple, clear language and despise buzzwords and jargon. Well, at a recent New York event , the wine entrepreneur Gary Vaynerchuk said one of the smartest and simplest things I [...]
Are Politics Damaging Your Brand?
Via Mashable
October 7, 2008 - 3:01 pm PDT - by Rob Diana19 Comments
With the presidential election soon upon us, politics are at the forefront of many discussions. Given that “brand management” is such a hot topic, should these political discussions be avoided? Many people that use social media sites like FriendFeed are consultants in some form. Brand or [...]
