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Posts under ‘Resources - Web Design’

Top task performance heavily influences branding

Via Gerry McGovern
If a customer cannot complete their top tasks quickly and easily on your website, why would they trust you to help them with other tasks?
You’re in a giant shopping mall. You urgently need to go to the toilet. You go to the Information Desk. There’s a big queue. After waiting for ages your [...]

ESPN Strives to Eject Clutter From Its Site

Via the New York Times
By BROOKS BARNES
Published: December 15, 2008
ESPN.COM is counting on less clutter and more advertising options to bolster revenue at a time when its sister cable channels are battling rare weakness.

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The new design for ESPN.com clears away some text, while adding easier access to [...]

How to manage an intranet

Via Gerry McGovern
Traditional managers often lack the skills required to understand if an intranet is successful or not.
I was once talking to a manager about how the intranet could save staff time and make things easier, when he shook his head dismissively. “It’s not the job of management to make life easier for staff,” he [...]

The Ashley Chronicles: Template Terror

Via Bounce
When it comes to electronic publishing, one cliché virtually always rings true: the devil is in the details. In undertaking the development of any electronic newsletter you will probably discover that the most gain, and the most pain, comes from using templates to manage formatting and content layout. Used correctly, templates can be your best friend, and will [...]

Web content migration: disastrous strategy

Via Gerry McGovern
There is probably no worse strategy for an intranet or public website than content migration. It is doomed to failure from the very start.
Joe the manager picks up a jug. Inside that jug is milk that is curdled, sour and foul smelling. As Joe shakes the jug the solids and water separate and [...]

The change we need: four ways to fix fcc.gov

Via ARS Technica
By Matthew Lasar | Published: November 19, 2008 - 11:14PM CT
Stuck in the Netscape era

As Ars Technica readers know, the blogosphere is now saturated with guesses as to who President-elect Barack Obama will select as the next chair of the Federal Communications Commission. And there’s no shortage of input about what the [...]

Business case for deleting content

Via Gerry McGovern
The more you delete, the more you simplify. The more you simplify, the more you increase the chances of your customers succeeding on your website.
I recently worked with an organization that had managed to delete a substantial quantity of content from its website. It was not an easy process. In fact, it took [...]

How reliable is your customer feedback?

Via Gerry McGovern
Listening to customers is not enough. You must listen to the right ones.
Is the feedback you are getting for your website truly reflective of the needs of the majority of your customers? Too often, websites get feedback that reflects the ‘squeaky wheel’ syndrome. (The squeaky wheel gets oiled.)
Are the customers who give feedback [...]

Is web content localization a race to the bottom?

Via Gerry McGovern
It often seems that the primary purpose of localization is to create unreadable English that is cheap to translate into unreadable German.
A great many organizations do not believe content has any real value. They see it is as a cost, a necessary evil. Thus, they want to produce content for the lowest possible [...]

Classtell Keeps Teachers and Students in Sync Outside the Classroom

Via Mashable

October 19, 2008 - 3:02 pm PDT - by Paul Glazowski

If you’re a teacher of a particular class in the K-12 bracket, and you would enjoy a quick and inexpensive way to piece together a website with all the necessary trappings to a schoolroom environment - such as a [...]