Category Archives: Resources – Advertising

Broadway’s Marketing Turns Interactive

Via the New York Times By GREGORY SCHMIDT Published: December 25, 2008 THE bright lights of Broadway draw millions of people to New York’s theater district every year, but having a celebrity’s name on a marquee does not always guarantee … Continue reading

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YouTube is Fighting Hulu With Both Hands Tied Behind Their Back

Via Mashable November 18, 2008 – 3:18 am PDT – by Mark ‘Rizzn’ Hopkins 4 Comments A topic I’ve tackled several times here at Mashable has been the question of Hulu versus YouTube in terms of their advertising strategies. My … Continue reading

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Online Ad Growth Grinds To A Halt

Via Tech Crunch by Erick Schonfeld on November 16, 2008 We all know online advertising decelerated in the third quarter, but how bad was the slowdown overall? To find out, we added up the online advertising revenues for Google, Yahoo, … Continue reading

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Motrin Moms: Social Media Fail Whale

Via Mashable November 16, 2008 – 7:03 pm PDT – by Sarah Evans Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog. The inaugural celebration … Continue reading

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Online Video Publishers Should Look to Monetize Audience, Not Video

Via Mashable November 13, 2008 – 4:07 am PDT – by Mark ‘Rizzn’ Hopkins 1 Comment A concept in video advertising has been bubbling up amongst the professionals I’ve been listening to over the last six months, one that makes … Continue reading

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Army to Use Webcasts From Iraq for Recruiting

Via the New York Times The Army’s Web site for potential enlistees, goarmy.com, will feature a series of webcasts about soldiers deployed in Iraq. By STUART ELLIOTT Published: November 10, 2008 FOR the last two years, the Army has presented … Continue reading

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Adonomics Folds Into Adknowledge. How Much Are Those Facebook Apps Worth Now?

Via Tech Crunch by Robin Wauters on November 3, 2008 Remember Adonomics (formerly Appaholic), the fishy analytics directory website for Facebook applications that we uncovered was used to pimp a service (the UADA, dead and buried now) from the same … Continue reading

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MySpace Officially Unveils MyAds

Via Mashable October 12, 2008 – 8:36 pm PDT – by Mark ‘Rizzn’ Hopkins Adam Ostrow and SocialTimes’ Nick O’Neill were ahead of the curve on this one. About a month ago, they spotted what looked to be an advertising … Continue reading

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Still Searching For A Video Business Model, Google Introduces The YouTubevertorial

Via Tech Crunch by Erick Schonfeld on October 7, 2008 It wasn’t so long ago that we wondered if YouTube would ever start to flex its marketing muscles. Now it is trying to squeeze more money out of the ads on its homepage and just today … Continue reading

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MySpace Music Streamed Its Billionth Song “A Few Days” After Launch

Via Tech Crunch by Michael Arrington on October 5, 2008 It took iTunes nearly three years to get to 1 billion song downloads. MySpace Music streamed a billion songs in just a few days after it launched on September 25. … Continue reading

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