Posts under ‘Resources - Advertising’

Via the New York Times
By GREGORY SCHMIDT
Published: December 25, 2008
THE bright lights of Broadway draw millions of people to New York’s theater district every year, but having a celebrity’s name on a marquee does not always guarantee a full house. So to fill more seats, theater producers are turning to MySpace to make a few [...]

Via Mashable

November 18, 2008 - 3:18 am PDT - by Mark ‘Rizzn’ Hopkins 4 Comments

A topic I’ve tackled several times here at Mashable has been the question of Hulu versus YouTube in terms of their advertising strategies. My friend Frederic Lardinois over at ReadWriteWeb brought the topic up today in [...]

Via Tech Crunch
by Erick Schonfeld on November 16, 2008

We all know online advertising decelerated in the third quarter, but how bad was the slowdown overall? To find out, we added up the online advertising revenues for Google, Yahoo, Microsoft, and AOL, which together account for the majority of online advertising. In the third [...]

Via Mashable
November 16, 2008 - 7:03 pm PDT - by Sarah Evans

Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog.
The inaugural celebration of International Baby Wearing Week also serves as a platform for the Motrin brand’s launch of their new [...]

Via Mashable

November 13, 2008 - 4:07 am PDT - by Mark ‘Rizzn’ Hopkins 1 Comment

A concept in video advertising has been bubbling up amongst the professionals I’ve been listening to over the last six months, one that makes a lot of sense and is already in use by several successful [...]

Via the New York Times
The Army’s Web site for potential enlistees, goarmy.com, will feature a series of webcasts about soldiers deployed in Iraq.
By STUART ELLIOTT
Published: November 10, 2008
FOR the last two years, the Army has presented itself to potential recruits as the way to become “Army strong.” Beginning on Tuesday, Veterans Day, the Army will [...]

Via Tech Crunch
by Robin Wauters on November 3, 2008
Remember Adonomics (formerly Appaholic), the fishy analytics directory website for Facebook applications that we uncovered was used to pimp a service (the UADA, dead and buried now) from the same people who backed them (Altura Ventures), by ranking them as the biggest Facebook app creator [...]

Via Mashable

October 12, 2008 - 8:36 pm PDT - by Mark ‘Rizzn’ Hopkins

Adam Ostrow and SocialTimes’ Nick O’Neill were ahead of the curve on this one.
About a month ago, they spotted what looked to be an advertising platform at MySpace targeted primarily at musicians. It promised “options for targeting users [...]

Via Tech Crunch

by Erick Schonfeld on October 7, 2008

It wasn’t so long ago that we wondered if YouTube would ever start to flex its marketing muscles. Now it is trying to squeeze more money out of the ads on its homepage and just today it introduced the YouTubevertorial. Starting with music and videogame partners, YouTube will begin inserting click-to-buy links below [...]

Via Tech Crunch
by Michael Arrington on October 5, 2008

It took iTunes nearly three years to get to 1 billion song downloads. MySpace Music streamed a billion songs in just a few days after it launched on September 25. And while this isn’t a fair comparison (songs on MySpace are free to stream; on iTunes users [...]