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Posts under ‘2. New Media Trends’

Web turns marketing and communications on its head

Via Gerry McGovern
Traditional marketing and communication is about getting people to do things. Web marketing and communication is about helping people do things.
“If you don’t like a particular ad on your screen, just throw it in the bin but if you found it interesting or useful, why not share the ad with your other friends [...]

Personal Branding Becomes a Necessity in Digital Age

Via Media Shift
by Mark Glaser, July 16, 2009
In 2007, Atlantic Media’s director of digital strategy Scott Karp was named one of the 40 most influential people in publishing by Folio magazine. But Folio wasn’t honoring Karp for his work at Atlantic, which publishes the Atlantic Monthly magazine, but was instead fawning over the work Karp [...]

Facebook violates privacy law: watchdog

Via the Calgary Sun
OTTAWA — Canada’s privacy watchdog says Internet phenomenon Facebook breaches the law by keeping users’ personal information indefinitely — even after members close their accounts.
Privacy Commissioner Jennifer Stoddart says the popular social networking site should hang on to the data only for as long as truly necessary.
In a report Thursday, Stoddart urged [...]

Hands off my Facebook, Boss Lady

Via the Globe and Mail

Martha Irvine
CHICAGO — Associated Press Last updated on Tuesday, Jul. 14, 2009 02:58AM EDT

Ryan Tracy thought he’d entered the Dark Ages when he graduated from university and arrived in the working world.
His employer blocked access to Facebook, Gmail and other popular Internet sites. He had no wireless access for his [...]

Does Anybody Still Use Second Life? And If So, How Much Is It Worth Today?

Via Tech Crunch
by Robin Wauters on July 2, 2009
Analyst firm Next Up Research has published an extensive report on Linden Lab, the San Francisco company behind virtual world Second Life. The research is based on aggregate data and is available on SharesPost, a site set up to trade shares of privately held companies [...]

Twinity scoops a further €4.5m to develop 3D cities

Via Tech Crunch
by Mike Butcher on July 7, 2009
Virtual worlds can be pretty dull when nothing you see there is recognisable as anything remotely real-world, which is perhaps why Twinity has such confident investors. The virtual world which re-creates the world’s cities for real-looking avatars to wander around, has closed another round of [...]

Wal-Mart’s Twitter Account Comes with a 3,379-word Terms of Use Agreement

Via Boing Boing

Posted by Xeni Jardin, July 8, 2009 8:24 PM | permalink

Only lawyers, EULA collectors and legal obsessives will find this funny, but it cracked me up: care to access the 140-character pearls of wisdom streaming forth from Wal-Mart’s Twitter account? Well, first you have to agree to the 3,379-word [...]

Google Translator Kit: Automated Translation Meets Crowdsourcing

Via Tech Crunch
by Robin Wauters
Only a handful of blogs picked up on Google’s fresh Translator Toolkit, which the company launched yesterday by means of a blog post, but this new service really deserves a second look, if only because Wikimedia apparently sees the tool as something that could “change the way Wikipedia grows in [...]

Modeling The True Value Of Social Networks: 2009 Edition

Via Tech Crunch
by Michael Arrington on June 4, 2009
A year ago we modeled out the true value of various social networks based on the idea that users in high-value online advertising markets like Japan, the UK and the U.S. were worth more (financially speaking) than those in lower value online advertising markets. Facebook [...]

5 Unique Stories of Social Media Saving the Day

via Mashable
by David Spark
David Spark (@dspark) is the founder of Spark Media Solutions, an organization that helps companies build industry voice through storytelling and social media. He blogs at The Spark Minute and can be seen and heard regularly on Cranky Geeks, KQED, Green 960, and ABC Radio.
From tracking fires through Twitter to breaking news [...]