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Posts on ‘December 29th, 2008’

Top 10 Free Tools for Monitoring Your Brand’s Reputation

Via Mashable
December 24, 2008 - 9:04 am PDT - by Dan Schawbel>
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.
Brand monitoring has become an essential task for any individual or corporation. Years ago, when people talked about our brands, [...]

Broadway’s Marketing Turns Interactive

Via the New York Times
By GREGORY SCHMIDT
Published: December 25, 2008
THE bright lights of Broadway draw millions of people to New York’s theater district every year, but having a celebrity’s name on a marquee does not always guarantee a full house. So to fill more seats, theater producers are turning to MySpace to make a few [...]

The Future Of Social Search (Or Why Google Should Buy Facebook)

Via Tech Crunch
by Erick Schonfeld on December 28, 2008
If you could search your friends’ thoughts, interests, and activities, would that be a better search experience? In many cases, it would be. Searching for restaurants, books, or movies, would turn up recommendations from people you actually know. If you are researching a trip to [...]

Twitority Ranks Tweets and Keywords By Authority

Via PR 2.0
By Brian Solis
As online conversations continue to gain in prominence and relevance to any customer and market-focused business, it becomes critically important for marketing and service professionals to listen. It’s the listening that serves as the foundation for identifying, guiding, and establishing meaningful engagement.
Twitter is one of the more active and influential communities [...]

Pew survey shows online news overtaking print in the US

Via ARS Technica
By John Timmer | Published: December 28, 2008 - 09:10PM CT
People who have followed the development of the Internet are probably well aware of the Pew Charitable Trust, which has tracked the growth of the web through its Internet & American Life Project. But a separate arm of the Pew, the Research [...]

DMFail: Another Reason To Just Not Send Private Messages On Twitter

Via Tech Crunch
by Michael Arrington on December 28, 2008
If you are the kind of person who can’t help but look when you drive by an accident scene, DMFail is for you. The site, which has been all the rage on Twitter for the last few days, shows direct (private) messages that were sent [...]