By Ed Lee
On Monday, technology analyst house Forrester released a report that demonstrated consumer adoption of RSS had reached 11 per cent (versus almost 50 per cent of interactive marketers) and wonders:
“What’s holding RSS back?” (available to you for just $279.00)
The report, as blogged by Steve Rubel at Micropersuasion, included the following chart:
So, with just 3 per cent of the 1,900 U.S. adults who frequently go online and who don’t currently use RSS, “very interested” in using RSS in the future, is RSS as a technology reaching it’s zenith? Is it destined for use by a committed, yet niche audience?
No.
RSS use is only just getting started
RSS may not be used actively by consumers but the people who are design Web sites and online applications sure are using RSS. Look at the 110 million people on Facebook who use RSS via the “news feed” option.
