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Posts on ‘November 10th, 2008’

The 22 Step Social Media Marketing Plan

Via Mashable

November 7, 2008 - 10:11 am PDT - by Peter Kim

Peter Kim is a Senior Partner at Dachis Corporation.  He blogs about social computing and marketing at Being Peter Kim.
Over the past couple of months, I’ve been curating a list of social media marketing examples.  The list started with [...]

The Internet As A Force In Politics: “Obama Would Not Have Won Without The Internet”

Via Tech Crunch
by Michael Arrington on November 7, 2008

New York Magazine’s John Heilemann is leading a panel at the Web 2.0 Summit in San Francisco this morning on “The Web and Politics.” Joining him is San Francisco Mayor Gavin Newsom, Arianna Huffington and Joe Trippi.
The session jumped right off with Heilemann saying the [...]

How reliable is your customer feedback?

Via Gerry McGovern
Listening to customers is not enough. You must listen to the right ones.
Is the feedback you are getting for your website truly reflective of the needs of the majority of your customers? Too often, websites get feedback that reflects the ‘squeaky wheel’ syndrome. (The squeaky wheel gets oiled.)
Are the customers who give feedback [...]

What The Web Can’t Help You Do

Via Mashable

November 9, 2008 - 1:12 pm PDT - by Paul Glazowski

The answer is nothing. Nada. Absolutely nil. I can’t conjure up one measly scenario in which the Web can’t be of guidance in some way or another.
You can educate yourself. You can socialize with people you know. You can [...]

Skipped Ads May Leave an Impression

Via the New York Times
By ALEX MINDLIN
Published: November 9, 2008
Some 27 percent of American households have DVRs, according to Nielsen, and most of these fast-forward through commercials. As the ads rush silently by at 20 times their intended speed, what, exactly, do these viewers see?
The exact center of the screen, according to a recent paper [...]

How Obama Tapped Into Social Networks’ Power

Via the New York Times
By DAVID CARR
Published: November 9, 2008
In February 2007, a friend called Marc Andreessen, a founder of Netscape and a board member of Facebook, and asked if he wanted to meet with a man with an idea that sounded preposterous on its face.
Always game for something new, Mr. Andreessen headed to the [...]