Monthly Archives: November 2008

Reconciling Social Technographics and 90-9-1

Via Groundswell by Josh Bernoff Forrester’s Social Technographics surveys show that when it comes to social content 21% of online US consumers are Creators, 37% are Critics (those who react to content created by others), and 69% are Spectators. The … Continue reading

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I Can’t Believe Some People Are Still Saying Twitter Isn’t A News Source

Via Tech Crunch by Michael Arrington on November 27, 2008 Update: CNN says “It was the day social media appeared to come of age and signaled itself as a news-gathering force to be reckoned with.” Twitter is emerging as a … Continue reading

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Grandma’s on the Computer Screen

Via the New York Times James Estrin/The New York Times Alexandra Geosits visits her grandparents, 1,000 miles away. By AMY HARMON Published: November 26, 2008 DEER PARK, N.Y. — Her grandfather wanted to play tea party, but Alexandra Geosits, 2½, … Continue reading

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Guilty Verdict in Cyberbullying Case Provokes Many Questions Over Online Identity

Via the New York Times By BRIAN STELTER Published: November 27, 2008 Is lying about one’s identity on the Internet now a crime?The verdict Wednesday in the MySpace cyberbullying case raised a variety of questions about the terms that users … Continue reading

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Newspaper Death Spiral Continues; Industry Advertising Contracts $5 Billion So Far This Year

Via Tech Crunch by Erick Schonfeld on November 27, 2008 The newspaper industry in the U.S. continues to shrink at an alarming rate. According to the Newspaper Association of America,, total industry advertising (both print and online) in the third … Continue reading

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When Everyone Is A Blogger, Nothing You Say Is Off The Record

Via Tech Crunch by Robin Wauters on November 28, 2008 There’s a lot of buzz here in the Belgian blogosphere and mainstream media about an incident involving a New York-based blogger, who was fired from her job as a bartender … Continue reading

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Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter

Via PR 2.0 In there era of the Social Web, transparency, engagement, and an unequivocal commitment and adeptness to candidly connect people to your story are pervasive and also critical elements to practicing successful and meaningful Public Relations. Concurrently, the … Continue reading

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The Ashley Chronicles: Template Terror

Via Bounce When it comes to electronic publishing, one cliché virtually always rings true: the devil is in the details. In undertaking the development of any electronic newsletter you will probably discover that the most gain, and the most pain, comes from using … Continue reading

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IAB Reports U.S. Online Advertising Almost $5.9 Billion In The Third Quarter

Via Tech Crunch by Erick Schonfeld on November 20, 2008 The Interactive Advertising Bureau and PricewaterhouseCoopers just released their quarterly report on U.S. online advertising revenues. For the quarter, they estimate online advertising revenues were almost $5.9 billion ($5.865 billion, … Continue reading

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Should Newspapers Become Online Ad Brokers for Local Businesses?

Via Media Shift by Mark Glaser, November 20, 2008 Desperate times call for desperate measures, and that’s where the newspaper business is right now. With profits slashed, unending layoffs, and online ad growth slowing, newspapers have to be open to … Continue reading

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