kNow Media Rotating Header Image

Posts from ‘November, 2008’

Reconciling Social Technographics and 90-9-1

Via Groundswell
by Josh Bernoff

Forrester’s Social Technographics surveys show that when
it comes to social content 21% of online US consumers are Creators, 37% are
Critics (those who react to content created by others), and 69% are Spectators.

The 90-9-1 principle, recently publicized by Community
Guy Jake McKee at 90-9-1.com, says that in a community, the rule of thumb [...]

I Can’t Believe Some People Are Still Saying Twitter Isn’t A News Source

Via Tech Crunch
by Michael Arrington on November 27, 2008
Update: CNN says “It was the day social media appeared to come of age and signaled itself as a news-gathering force to be reckoned with.”

Twitter is emerging as a major force in breaking news. But some people disagree.
Today we saw yet another illustration, when people [...]

Grandma’s on the Computer Screen

Via the New York Times

James Estrin/The New York Times
Alexandra Geosits visits her grandparents, 1,000 miles away.

By AMY HARMON
Published: November 26, 2008

DEER PARK, N.Y. — Her grandfather wanted to play tea party, but Alexandra Geosits, 2½, insisted she had only apple juice. She held out a plastic cup, giggling as she waited to see if [...]

Guilty Verdict in Cyberbullying Case Provokes Many Questions Over Online Identity

Via the New York Times
By BRIAN STELTER
Published: November 27, 2008
Is lying about one’s identity on the Internet now a crime?The verdict Wednesday in the MySpace cyberbullying case raised a variety of questions about the terms that users agree to when they log on to Web sites.
The defendant in the case, a Missouri woman, was convicted [...]

Newspaper Death Spiral Continues; Industry Advertising Contracts $5 Billion So Far This Year

Via Tech Crunch
by Erick Schonfeld on November 27, 2008

The newspaper industry in the U.S. continues to shrink at an alarming rate. According to the Newspaper Association of America,, total industry advertising (both print and online) in the third quarter was $8.9 billion, down 18 percent from the year before. The online portion [...]

When Everyone Is A Blogger, Nothing You Say Is Off The Record

Via Tech Crunch
by Robin Wauters on November 28, 2008

There’s a lot of buzz here in the Belgian blogosphere and mainstream media about an incident involving a New York-based blogger, who was fired from her job as a bartender after publishing a post on the bar visit of a Belgian politician. I’m generally hesitant [...]

Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter

Via PR 2.0
In there era of the Social Web, transparency, engagement, and an unequivocal commitment and adeptness to candidly connect people to your story are pervasive and also critical elements to practicing successful and meaningful Public Relations.
Concurrently, the socialization of media is creating new communities and communications channels that are empowering journalists, bloggers, analysts, as [...]

The Ashley Chronicles: Template Terror

Via Bounce
When it comes to electronic publishing, one cliché virtually always rings true: the devil is in the details. In undertaking the development of any electronic newsletter you will probably discover that the most gain, and the most pain, comes from using templates to manage formatting and content layout. Used correctly, templates can be your best friend, and will [...]

IAB Reports U.S. Online Advertising Almost $5.9 Billion In The Third Quarter

Via Tech Crunch
by Erick Schonfeld on November 20, 2008

The Interactive Advertising Bureau and PricewaterhouseCoopers just released their quarterly report on U.S. online advertising revenues. For the quarter, they estimate online advertising revenues were almost $5.9 billion ($5.865 billion, to be exact), which is an 11 percent increase from the same quarter a year [...]

Should Newspapers Become Online Ad Brokers for Local Businesses?

Via Media Shift
by Mark Glaser, November 20, 2008
Desperate times call for desperate measures, and that’s where the newspaper business is right now. With profits slashed, unending layoffs, and online ad growth slowing, newspapers have to be open to new ideas that will help them deal with a media shift like no other. Last week I [...]