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Posts from ‘October, 2008’

Age of consumer and technology both influence adoption rates

VIA ARS Technica
By Jacqui Cheng | Published: October 31, 2008 - 01:05PM CT

Many of us undoubtedly know people who seem inherently resistant to adopting new technologies—perhaps your coworkers, your parents, or your friends have become increasingly curmudgeonly in their “old” age. This isn’t too surprising—although early adopters exist in all age groups, the older you [...]

In the Social Web, We Are All Brand Managers

Via PR 2.0
Effectively organizing, curating, showcasing, and managing a strategically crafted online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world.
Everything we share online, the comments we leave, the posts we publish, the pictures and [...]

Facebook May Be Growing Too Fast. And Hitting The Capital Markets Again.

Via Tech Crunch
by Michael Arrington on October 31, 2008
When Facebook raised $240 million from Microsoft in 2007, and another $235 million in debt and equity in 2008, everyone thought they had plenty of cash to get through their big growth phase. With that kind of cash, the company could hire as many people as it [...]

10 of the Best Social Media Tools for PR Professionals and Journalists

Via Mashable
October 30, 2008 - 12:31 pm PDT - by Sarah Evans 25 Comments
In the ever-evolving world of social media, public relations professionals (PR) and journalists have more opportunities than ever to build strong relationships.
It serves each of us well to stay up on social media trends—learning faster, easier ways to share information.
With that, here [...]

Google Now Indexes Scanned Documents

Via Tech Crunch
by Jason Kincaid on October 30, 2008

Google has announced that it will now begin including scanned documents in its search results - a feat that requires an immense amount of processing power and advanced image recognition technology. Unlike standard text documents, scanned files don’t contain any text data that Google’s spiders can index. [...]

Judges Rule Anonymous Commenters Protected by State Shield Laws

Via Media Shift
by Jeffrey D. Neuburger, October 30, 2008
Political campaigns often produce a blizzard of ancillary election-related litigation — for an example, just look to the 2000 presidential campaign. When the press reports anonymous accusations during an election campaign, sometimes that litigation involves lawsuits by candidates or public officials seeking to learn the identity of [...]

Gmail Labs Adds Text Messaging Feature. KTHXBAI.

Via Tech Crunch
by Robin Wauters on October 31, 2008
We don’t see it in our Gmail settings (yet), but Webmonkey reports that Gmail Labs has added a very useful opt-in feature for sending text / SMS messages to mobile phones using the built-in Chat functionality.
Turning the option on in your Gmail account settings apparently enables you [...]

New 2008 Social Technographics data reveals rapid growth in adoption

Via Groundswell
by Josh Bernoff
Data is my secret weapon.
Every time I visit a company, we bring data we’ve collected about the social behaviors of their customers, structured according to the Social Technographics Ladder we introduced last year, a technique we rang the changes on in chapter 3 of Groundswell.

When I go to Vanguard, I show them [...]

Online Video — And Our Attention Span — Get Longer

Via the New York Times
By Saul Hansell
Many people watch free, advertising-supported episodes of shows on sites like Hulu.
The conventional wisdom is that people on computers only have the attention span to watch very short video clips. But it’s clear that getting network programming on their own schedule makes it increasingly worthwhile for some viewers to [...]

Why Wal-Mart Will Succeed In Social Applications

Via Groundswell
by Josh Bernoff
I just got back from a trip to Bentonville, Arkansas, home of America’s largest and perhaps most controversial retailer. While there, I met with the company’s top management, IT staff, and a couple of social media folks.
You may believe that this company will never “get it” – and that in any [...]