Via Mashable
MySpace appears to have soft launched their self-service advertising platform this evening. First spotted by Nick O’Neill over at SocialTimes, the platform would appear to be targeted at MySpace’s large musician community, offering them options for targeting users based on a number of demographic and interest-related characteristics.
As opposed to most ad networks where the advertisements link to external web pages, the ads on MySpace’s self-service solution link to profiles on the social network. That would make sense given the focus on musicians, especially with the launch of MySpace Music – the company’s new digital music venture with the record labels – set to happen any day. With artists soon able to monetize their pages by selling music, ringtones, concert tickets, and merchandise, it would make sense to offer them an option to reach more users through ads.
