Via the New York Times
THE idea of the pop-up has always been popular in advertising and marketing. There are Kleenex tissues, which “pop up one at a time,” as the old slogan goes; pop-up stores, those temporary outlets for retailers like Target; and the snarky cable TV series “Pop-Up Video.”
Jack & Bill, a pop-up agency started by Porter Novelli, gave some younger employees a chance to serve five clients free.
Porter Novelli, a leading public relations agency, is popping up on the list with a short-term, pop-up agency inside its halls, staffed by younger employees who have spent the summer creating campaigns for clients with fledgling businesses to promote.
The entrepreneurial pop-up is named Jack & Bill, after Jack Porter and Bill Novelli, who joined forces in 1972 to found Porter Novelli, an agency now owned by the Omnicom Group with 100 offices in 60 countries.
Eight Porter Novelli account supervisors and account executives — average age, 26 — have been running Jack & Bill on behalf of five clients that are receiving free services.
