Does ‘Web First’ Strategy Make Sense for Small Newspapers?

Sep 15th, 2008

by Mark Van Patten, 2:18PM

Mark Van Patten

The Bowling Green Daily News doesn’t have a “web first” strategy in the way we run our newspaper. That means that we don’t post articles to our website before they appear in print. Apart from some breaking local news, most major stories don’t appear on the Internet until after the press is running.

Right now, our readers aren’t particularly Internet savvy. Many still use dial-up for Internet access. They generally only check their email a couple times a week. They don’t know much about what’s available online. They still depend heavily on the printed paper for their news.

But that’s not going to stay the case for long. When our readers discover the Internet, and the myriad websites that have local information, they will start migrating from print to online. If readers are going to trust a newspaper, it has to be first with news more often than any competitor. So if we are going to keep readers in an online world, they have to know that when an important story breaks, they can quickly find coverage on our website.