It’s easy to develop a confusing picture of what goes on inside of multiuser virtual worlds, such as Second Life and World of WarCraft. Some reports suggest that the virtual reality enables people to escape from social interactions they otherwise find difficult; others highlight how users of virtual worlds find them satisfying because of the rich social interactions they enable. Some researchers at Northwestern University looked into just how well real-life social influences translate to the the virtual realm and discovered one that does: racism.
The authors used two different instances of social manipulation that are known to work well in the real world. The first is the “foot in the door” (FITD) approach, in which a small, easily accomplished favor is asked. These tend to make the person who granted the favor happy about their cooperation, and more likely to agree to further requests, even if they require more effort.
