Via PR 2.0
Stop the presses…there’s another “PR is Dead” meme that’s circulating the blogosphere again. This time, all that’s new is that many bloggers are revealing that they prefer discovering new and interesting products on their own and breaking the news before anyone else.
Welcome to the news business.
Any print or broadcast news reporter would say the same thing, and honestly, it’s the competition and desire to break news first that’s driven the business for over 100 years.
Did that kill PR?
Nope.
Does that mean that PR didn’t play a role in the business of breaking news?
Hardly.
Perhaps the most troubling theme of this discussion however, is a very dangerous insinuation, disguised as expert advice, that suggests great products and services do not need PR. Certain bloggers are implying that “if you build it, they will come.” While others imply that if you’re great, people will notice what you do.
