Via shiftcomm.com
Why should I read this humongous reference guide? PR 2.0 is here to stay. That’s why we care and why we won’t let go. SHIFT wants to be ahead of the game and participate in the future, not lag behind. That’s why we hope you’ll get excited – like some of us. No, we don’t understand it all and yes, PR 2.0 moves fast and it’s hard to keep up – especially when you have clients breathing down your neck.
That’s why this tutorial will make your life easier – it helps you manage and organize your daily news sources, it supplies you with the tools to search and find social media relevant to your clients and it provides you with insight on how to use social media to your advantage. Simply put: it will empower you to become a more knowledgeable and, at the same time, more cutting-edge PR professional. So dig in!
