U of M using student blogs as recruitment tool

Original Location: http://www.mediaincanada.com/articles/mic/20071129/recruitment.html by Carey Toane

This fall, prospective students got the skinny on the University of Manitoba direct from the mouths – or, rather, keyboards – of those who know best. Since mid-October, 16 U of M students and alumni have been sharing their experiences through individual blogs at www.itsmyfuture.ca.

Developed by Winnipeg-based McKim Cringan George with the university’s public affairs department and in cooperation with the faculty, the site is intended as a recruitment tool to attract undergrads. Supporting outdoor, transit, print and radio advertising drives traffic to the site, which is also linked through the university’s home page.

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